“But will it be worth it?” That was the € 2.000 question that was going through my head as I was looking at the screen of my computer after I had just received the email from the AppSumo team about SumoCon 2016 in Austin, Texas. I knew I wanted to go, that was never the problem. I love to travel, going to the US is always exciting and the idea of meeting and talking to Noah Kagan and some of the other insanely sharp and talented people on the speaker list was just too good to be true. But would it be worth it? Would I get over € 2.000 worth of value from this conference and would I ever be able to earn it all back from what I was going to learn there?